Watch Dogs 2

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Watch Dogs 2
Completed
Dedsec.png
Marketing campaigns aren't ARGs, people.
Type Investigation
Creator Ubisoft
Discovered 2016-09-03

A user on the Watch_Dogs subreddit got a bag when going to a fan expo in Toronto by "subscribing" to a fake offer from a fake agency called "Haum Canada", a company that sells smart-home tech in Canada.

Behind the bag, there was some binary code. The translation of this code was a link to a twitter account. One of the account's tweets is a video called "The Key is in the Blume Logo". This video is long, but by going to the right timestamps, (1:38, 23:17, 28:27, 1:02:25, 1:03:00, 1:12:22, 1:16:25, 1:47:24, 1:53:05), there are darts that hit different parts of the BLUME logo.

If you go to http://haumcanada.com/ and click on the parts of the BLUME logo in the same order as the darts, you get to a new page, which said to wait until September 7th, 2016 for more information. After waiting, the website changed to dedsec.haumcanada.com. A link at the bottom read 'rules and information', which describes how the page is a competition for Canadian residents to submit fan art. This was the conclusion of the puzzle trail and of the investigation.