Watch Dogs 2

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Watch Dogs 2
Marketing campaigns aren't ARGs, people.
Type Investigation
Creator Ubisoft
Discovered 2016-09-03

A user on the Watch_Dogs subreddit got a bag when going to a fan expo in Toronto by "subscribing" to a fake offer from a fake agency called "Haum Canada", a company that sells smart-home tech in Canada.

Behind the bag, there was some binary code. The translation of this code was a link to a twitter account. One of the account's tweets is a video called "The Key is in the Blume Logo". This video is long, but by going to the right timestamps, (1:38, 23:17, 28:27, 1:02:25, 1:03:00, 1:12:22, 1:16:25, 1:47:24, 1:53:05), there are darts that hit different parts of the BLUME logo.

If you go to and click on the parts of the BLUME logo in the same order as the darts, you get to a new page, which said to wait until September 7th, 2016 for more information. After waiting, the website changed to A link at the bottom read 'rules and information', which describes how the page is a competition for Canadian residents to submit fan art. This was the conclusion of the puzzle trail and of the investigation.